In order to help members of the public verify the identities of SMS senders, all companies or organizations participating in the SMS Sender Registration Scheme ("Scheme") have started using "Registered SMS Sender IDs" with prefix "#" to send SMS to local subscribers of mobile services in Hong Kong. The Scheme has been implemented since 28 December 2023 by The Office of the Communications Authority. UnionPay International Hong Kong Branch (the "Company") has registered to participate in this system. Customers can refer to the list of certified senders on the official website of The Office of the Communications Authority for identification. For details: https://www.ofca.gov.hk/ssrs/
From now on, the Company will use the "Registered SMS Sender Name" starting with "#" to send SMS to customers using local mobile services. The sender name is "#UnionPay".