On May 18, UnionPay International announced the
launch of its premium catering privilege program, U Dining Collection. The program
incorporates globally renowned restaurants into UnionPay Premium Privilege
Platform for the first time, to offer exclusive privileges and services to
UnionPay premium card (Platinum and Diamond) holders.
According to the latest data, more than 6.5
billion UnionPay cards have been issued worldwide, and the number of premium
cards issued is growing rapidly. So far, 17 national banks in mainland China
have all issued UnionPay premium cards, and large numbers of premium cards are
issued in markets such as Hong Kong, Macau, Southeast Asia and Russia. In this
context, UnionPay International is accelerating the construction of its Premium
Privilege Platform as a significant part of its global card-using service system.
Previously, UnionPay International has incorporated Global Assistance, Global Concierge
and UnionPay VIP Lounge into its card-using service
platform. Now, it has extended the privilege to a number of famous merchants.
U Dining Collection is a global catering
privilege program created by UnionPay International in the past 18 months.
Based on its transaction data and market research, UnionPay International has
selected popular merchants in and outside mainland China to extend the
merchants’ short-term offers to long-term privileges. Eighty renowned
restaurants joined the program, including Michelin-starred restaurants,
restaurants of famous chefs, chain restaurants and feature restaurants.
U Dining Collection has many advantageous
features: Firstly, it covers merchants both in and outside mainland China,
including famous brands in Hong Kong, Taiwan, Japan, Singapore and Italy, as
well as in Shanghai and Guangzhou. Thus, overseas cardholders may also enjoy
privileged services in mainland China. Secondly, the participating merchants
are of high quality. In particular, it is the first time that Michelin-starred
restaurants such as Restaurant ANDRÉ and Ultraviolet by Paul Pairet cooperate
with a bankcard brand. Thirdly, various forms of privileges are available,
including discount, free gift, free beverage, free dessert and pre-order.